The Brain Cleanup Coach
Brand Identity Design
Brand Journey for The Brain Cleanup Coach
For every brand client, I always start out with a discovery phase, where I delve deep into the client’s business, competitors, and target audience. This stage dictates the design direction we take to ensure their brand appeals to their customers. Below is the brand journey for The Brain Cleanup Coach.
Who?
The Brain Cleanup Coach is a life coaching service focusing on brain health and thought work, founded by Sarah Weber.
Why?
Let’s be real. There’s a lot of life coaches out there, all targeting different clients. Sarah wants her company, The Brain Cleanup Coach, to stand out in a competitive market, have a consistent brand identity that converts her audience into clients, and to look clean and professional to establish trust among her subscribers.
Audience
30s-50s mostly women, some men.
Brand Personality
Approachable
Friendly
Honest
Knowledge Geek
Intelligent
Reliable
Design Direction
We came up with a modern clean font with a brain drawing to help establish brand recognition. We also decided on a color palette of evergreen and light pink to give a healthy brain vibe with a touch of femininity, since her main audience will be women.
Results
A clean and clear direction of design assets to use across social media, her website, and course collateral.
Testimonial
“I came to Halli and Herland Design Studio with a little knowledge about visual branding, but starting a new business, I wasn't quite sure where to begin, and come to find out the ideas I had in my head were a little played out.
Halli really helped me to visualize my business in every sense, from the clothes it would wear to the home it would live in.
Doing this created the opportunity to get really specific about the type of client I am trying to attract. I've ended up with an incredible branding guide with everything from a logo to typography, from colors to visuals to help guide me in the imagery on my site and in social media, along with design assets to create a cohesive look across all platforms I engage. I didn't realize how helpful having all of this in one guide would be to building a visually stunning business. Thank you for your professional guidance and creative vision Halli! I feel confident now unleashing my business into the world.”